Social Media Support and Women Entrepreneurship

Lead Presenter: Baiju / Senior Prof. Baiju K C
Co-presenter: Asha / Asha J V

Venue: Lecture B – The Oasis

The globalization of industry and commerce is bringing a wide change in various aspects of life. Women’s empowerment is increasingly viewed in economic development terms as well as in social justice terms. The challenging goals of the United Nations Sustainable Development Goals (SDGs) for gender equality (SDG 5) and decent work (SDG 8) are aligned with women engaged in entrepreneurship. Social media play an important role in communicating changes happening with time in a simple and better way through its varied platforms. In this backdrop, grounded on Resource Based Theory(RBT), the present study makes a case study of women entrepreneurs in Kerala, India to identify the social media platforms in use for exchanging business information, leveraging business promotion, managing resources and derive the relationship of digital skills and entrepreneurial skills of the women entrepreneurs in the region.

Objectives:

• Know use of social media in business information, business promotion and managing resources.
• Get at relationship of social media skills and entrepreneurial skills of the women entrepreneurs.

Insights Connection:
The study tries to bridge the existing contextual and empirical gap by inquiring into whether the social networking skills and entrepreunerial skills relationship perceived in the more amenable contexts of earlier studies is still relevant within the distinctive socio-economic paradigm of sustainable developmental goals (SDGs).

Accessibility: Provide a written script during the presentation.